What goes into designing a book cover?

Tweet

These sort of things fascinate me. A couple months ago, Bethany House publishers had a survey about which cover to use for Ann Tatlock's Every Secret Thing.

My friend Rel recently posted on her blog the results of that survey with comments from Bethany's publicist Jim Hart. What sort of things do they take into account when selecting a cover?

Click here to read the full, informative post. And by the way, the cover at left is the final version of the book.